EU clamps down on Greenwashing claims

We were happy to see the EU clamping down on Greenwashing this month introducing new legislation targeting misleading ecolabels with penalties against greenwashing.

The report that led to this piece of legislation found 40% of green claims ‘completely unsubstantiated’ with 53.3% of them making environmental claims that are “vague, misleading or unfounded”.

5-10 years ago very few companies were talking about their wider impact - that all but a few are today is a positive shift. However, in order for us to meet our climate goals talk needs to be replaced with action and concrete robust emissions reduction and avoidance plans to be in place.

We are massive proponents of life cycle assessments to substantiate impact goals. A cross-comparison of our emissions and that of the dairy cheese we're replacing will be released on our website in 2 weeks time